Mar 19, 2012
Everyone in SEO world was excited when Google Plus’ pages appeared. But that excitement didn’t last long – everybody realized that since that day they shouldn’t keep up just with Twitter, Quora, Facebook, LinkedIn and other social media resources, but also should develop and follow the whole new strategy especially for Google Plus.
There are 5 useful tips that can bring you to success in managing your company’s Google Plus page. They will help you to engage more with your community and to show up your brand page in Google search.
1. Check your notifications. Respond them.
Although everyone checks his Google Plus notifications while browsing Gmail or editing GoogleDocs, people rarely respond them. And that’s wrong as it’s a big opportunity to let people know that you are out there and you really care about their feedback. So, the next time anyone will share your post, mention you in the comments, add you to circle – try to respond that! Thank that person or do something he would be pleased with and remember that interaction shouldn’t end up in just responding the notifications.
2. Search for your brand name and respond.
The filter that gives you the opportunity to search only through Google Plus posts is simply great. You will be able to know what people say about your brand and to reach your community.
You may also search Google Plus posts by keywords that treat your company and respond them, intrusively promoting your brand at the same time.
3. Check the Ripples for your latest content.
You can see who shares your content and who knows your consistent influencers and these all gives you an easy access to reach out to them and know what type of content they need. It’s really valuable information for many purposes: from link building to brand management.
4. Mention other brands and people directly.
When you mention someone in your post and that “someone” gets a corresponding notification, what is the probability that he would share that post, comment or +1 it? The answer is not needed.
5. Start Hangout or a chat.
The options of Q&A session and Hangout will probably help you in communication with your followers.
Those are just some things you can do to manage your company’s page on Google Plus. There are lots of other ones and you can invent more and realize each of them or simply check the similar actions on Facebook and Twitter.
Just be creative and don’t underestimate Google Plus’ huge potential.