Mar 13, 2012
Though there are a number of search engines available on the internet, it is Baidu that the Chinese prefer even over Google. It seems that about 60 percent of Chinese market share belongs to this search engine. It is essential for one to keep his/her site updated according to the demands of this search engine, so your resource will appear in the search results when something off your site is searched for, which is a must if you have clients from China. The algorithm of the search engine is also very simple.
The following things can be done in order to optimize your site for Baidu.
- Chinese keywords are an essential part, but this may become a tough task for some as there are a number of dialects in Chinese. However, the best one to choose for Baidu would be Pinyin Chinese. You would also need to add up a lot of content in Chinese in order to help the search engine recognize that you have the content that is being searched for.
- It is also necessary to give metatags, but at the same time care should be taken not to overdo it in terms of the tags or the keywords.Try giving your site a Pinyin Chinese domain name and Chinese host as well. The extension should be .net or .cn, though the second is even better.
- Simple navigation is preferred. This is due to the fact that Baidu does not go in too deep with the links. It would be wise to say that the optimization process in the case of Baidu is the same as with any other search engine. There are certain exceptions to this that have to be taken care of before proceeding.
It is always good to follow the rules, and if your job is done perfectly you will surely succeed with Baidu.