Apr 25, 2013
With most SEM-driven business, yearly growth is not the decisive metric of success. Even if your SEM grows annually, this is still not enough for you to conclude that your business is bound for ultimate success. Here are some external techniques that are just a few benefits of benchmarking, which can help you arrive at a grade for your SEM campaigns.
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Apr 4, 2013
Lots of changes have taken place in social marketing in the recent years. As a result of changes in Google’s systems and procedures, marketing tactics which were effective three or four years ago are no longer trustworthy. As a result of this, many traditional SEO practices have been made ineffective. However, search marketing integration (SMI), the new search engine optimization tactics, brings in lots of different elements which go beyond stuffing a page with keywords and anchor text linking. Social media forms the major element of this new SEO.
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Mar 17, 2013
Vine is a new Twitter app that allows users to create and share short videos. If you are working on creating a marketing strategy for your business, then you shouldn’t miss an opportunity to add this on your list. Vine is one of the most popular social media apps and is very user-friendly. All you need to do is to make a 6-second video, then upload it into your Twitter feed.
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Feb 26, 2013
What came to be known as Google’s Panda Update has just turned two years old; the update has been a major overhaul of the SEO industry and a real turbulence for numerous site owners and SEO professionals across the world. Many of them panicked when their traffic suddenly showed drops, and ratings plummeted.
Thousands of Google Panda recovery stories emerged, some claiming a full recovery to pre-update levels, and others boasting partially recovery.
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Feb 10, 2013
Marketing studies show that tablet owners tend to have high level of disposable income. If your company showcases products for sale through catalogs, using Google Catalogs service is a sensible step. As tablet users see the catalog and interact with it in a somewhat different way than the print readers, here are some ideas and tips on creating an engaging and comfy catalog to best showcase your products.
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Feb 2, 2013
Although on-site SEO is rather technical with all discussions about HTML, it is important to small businesses. They tend to forget about on-site optimization, at all. The lack of on-site SEO leads to poor performance, losing search traffic and customers. The owners of small businesses do not know how to optimize their websites, despite the fact that the process requires more discipline, repetition, and time than knowledge. Here are four on-site optimization tasks every small business should do every month.
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