Jun 18, 2012

Google Changes SEO with Venice Update

It is strange that Venice update made by Google has not yet aroused the interest it deserves from the side of the SEO marketing business. The changes made by Google this time can be compared to Big Daddy in 2006 and can be called the most important update since then.

From the international point of view the localization of generic search queries is one of the most noticeable issues among more than 50 changes. For example, Google used to show non-local results for the queries like “book” or “medicine”. From now it will consider your location, analyzing the user’s IP address and changing the results into “books in London”. Surely, this reform might change a lot in perspective.

Owing to this new feature there is no need to create the key phrase strategy targeting on prominent brands and web resources. The biggest part of the traffic will come from localized database that coincides with the location of the searcher. So, if the company covers big territories, it is really crucial for it to be mentioned in local listings.

This option facilitates a lot the attempts companies make to penetrate their intended markets. For example, a good shop that sells authentic goods of high quality should publish information about its unique selling proposition and location on the front page and the number of organic search visits might increase in the nearest future.

Google’s Venice update that aims at localization of results for generic search might create a less tense and competitive atmosphere in SEO.