Apr 20, 2012
The latest brainstorming solution introduced and applied by Google is their personalized search invented only to significantly simplify the life of internet users by offering them search results Google know they are interested in, when they use Google search engine. What? How does Google know what you are interested in?Well, they do follow the web history of a person using their products and they pay attention to what an individual user is looking for out the most when visiting internet sphere. This sounds to you as Orwell´s ˝1984˝ and the world conspiracy theory coming true, but there is absolutely no need for that. And that is simply because you are the one in charge of your web history that personalized search simplification is based on. All you need to do is to turn off and clear your web history and Google won´t be able to trace your online interests any more.
It is all up to you and your desires. You may also choose to turn the signed in search history personalization off in order to disable Google following your online actions in the Google sphere. In the end make sure that you cleaned up your computer of the stored web history and cookies and you are good to go and feel comfortable when in the internet sphere. What Google pays special attention to is the privacy of every single user in their network and when it comes to the field of personalized search, they have taken every single necessary step and precaution to secure every bit and piece of your information stored on servers owned and maintained by Google, and then transferring that control over to you to handle it every way you deem appropriate in your opinion.
According to the search surveys conducted in 2012th, around 85% of internet users use Google search and this is the piece of information enough for us to conclude just how high Google still ranks in the 21st century and among internet users. Namely, people are not ever in favor of changes, no matter how they look like or what are they related to. People are accustomed to receiving everything new with skepticism and animosity first. Then they let themselves slowly getting to know those novelties and changes better before they further discuss them and decide to vote in or out of favor of those same changes and novelties. The same thing is with Google´s personalized search. People are going to hold a grudge against it for a little while and then the storm will slowly calm down and go away.