The truth is that every eCommerce website owner is looking for things that can enhance the success of their eCommerce websites. A website like this is an online version of a brick and mortar store. It also acts as a salesperson in the virtual world. That’s why it is crucial to make sure that all the basic things that make your website are working properly and in the best possible way. If everything is fine, the potential buyer will get the ultimate user experience and he or she will eventually buy your products.
There are many things that people must take into consideration when developing an eCommerce website design. But, in this article, we will focus on two things that have proven to be very important for the success of eCommerce websites.
Let’s take an example – you are entering a brick and mortar shop and you can’t find what you are looking for easily. You are walking around for a long time, but everything seems to be disorganized. Or let’s take another scenario – you walk in and the salesperson doesn’t know anything about the products found in the store. What would you do? You will probably leave the store and never come back there.
Something similar can happen on your eCommerce website. This is the reason why you should start adding adequate photos of each product (add a few of them from different angles). In addition, you must provide detailed and attractive descriptions. Of course, these descriptions must be accurate. It’s also a good idea to add special deals, discounts, promos and of course – the exact price of the product. Pay special attention to the so-called Call to Action buttons or links. Make your eCommerce website easy to navigate.
Establishing a connection with the visitors
Another important thing is to try to create an eCommerce website that has the power to establish a connection with the visitors. For example, you can make the buying process as simple as possible. If you do some research, you will see that there are many eCommerce websites out there that ask customers to sign up before they can place an order. In some situations, this request may be good, but in others, it can make the shoppers go away. If you use a sign-up process, make this process simple and easy.
These are the two things that can enhance your eCommerce website right away.
We won! We're extremely proud to announce that our website for @wineselectors has been awarded Kentico's eCommerce Site of the Year for 2017. Thanks to everyone who voted https://t.co/OGVk1OIERp #kentico #siteoftheyear2017 pic.twitter.com/tOPnmdmlwd
— Devotion (@DevotionSydney) 21 de marzo de 2018