Feb 28, 2012
Many brands and companies are working hard at acquiring the status of the most popular and recommended websites that are usually determined by Google search suggest. According to the pieces of advice provided by the best SEO experts such brands try to move ahead of the other websites by creating fruitful and trustful relations in the social space and working hard on the establishment of the authority within the industry. However, still many notice that some unknown and garbage websites manage to outrank the huge brands in some way.
Such observations make companies think that high-quality user experience is not enough and it is necessary to look for some other methods and techniques that explain the success of garbage websites. And there is definitely an explanation why these garbage websites manage to succeed. So what is it all about? How do these garbage websites with low quality content and an easily noticeable lead capture form manage to be within the top links?
Despite of such characteristics as having an attractive and friendly interface, these websites preserve some more secrets and reasons of their popularity. Moreover, every domain has to spend up to $4 million every month for such a strong popularity and ranking. Grabbing top ranking with the help of certain super competitive keywords often turns out to be effective and widely used by some of the garbage websites. Moreover, these websites were found out to use the basic elements of an aggressive link building campaign in order to outrank huge brands and other websites. Some explain such an abnormal success by using special semantic markup, a specific code that explains the purpose of some of the elements in the browser and their meaning.
However, Google does not want to lose its highly respected status and reputation and thus it provides urgent measures in order to get rid of the low quality sites that manage to outrank million dollar brands and companies for some reason.