Apr 24, 2012
The importance of internal linking seems to be greatly overlooked and undervalued nowadays, though it can serve as a very effective tool for the search engine optimization (SEO). The thing is that it is possible to attain the same amount of “SEO value” by using either internal links that are created on particular high-value pages or inbound ones. Internal linking has many benefits and guarantees easy and convenient link equity flow throughout a website, besides, it is possible to channel link juice to the necessary landing pages, and also improve the position of some of the pages and make them get higher positions within the site structure. Besides, structuring the necessary text is much easier for internal links as compared with the inbound ones.
It is necessary to be aware of the main tactics in order to develop an internal linking strategy. One of the approaches is to tap the most linked-to pages and drop them to the special section “SEO landing pages“, data that you need for organic traffic. One more recommendation is to interlink all your target SEO landing pages in order to scale and multiply your efforts in such a way. As it is known the home page is viewed the most and it serves as the main authority signal, that is why it is crucial to pay much attention to it. Having links on the home page and also on pages that are higher in the information architecture can provide your website with additional benefits.
One more important tactic is to look for unconventional places to grab links in order to have fewer rivals and get rid of the competition with a great number of internal or external links that are peculiar for a page’s cache of link juice.