Jul 26, 2012
Online marketers and companies trying to develop a keyword glossary to drive their online marketing campaigns for many years may find themselves facing a blank wall on which keywords to generate. This experience may even be worse for those who are researching for a new set of keywords that will refresh their existing online marketing strategy.
Knowing the initial steps in researching for the right keywords may not be enough to prepare them for the task of building the framework that will give shape to their online marketing campaign and their business consequently. Here are five tips for surviving that exercise called keyword research and creating an effective keyword glossary.
The first step is to develop a proper structure for documenting the results of your brainstorming sessions. With a structure, you can refer to all the keywords generated during your brainstorming when you are about to create a purposeful keyword list that will be backbone of your social SEO strategy and content marketing campaigns. Having this structure in place ensures that you will not be grappling at fragments of ideas after your brainstorming is finished.
Next is to understand how your keyword glossary will lead online searchers to you and your business. Remember that your final keyword list will represent and help your brand’s messaging and identity stand out from other similar products and services. Remove phrases and keywords that do not fit with your message from your keyword glossary.
Knowing the obstacles in generating the right keyword glossary can be as simple analyzing your competitors’ keywords instead of endlessly thinking of the right keywords. How do you get around using a keyword already in use by a global corporation? You can use a synonymous keyword or phrase that some consumers might use. This is one way of getting around a formidable competitor.
Think like your customers. Only by thinking like your customers will you be able to take your mind off from ranking high in search results to thinking what your customers are looking for and how will they search for you. Putting yourself in your customers’ shoes will tremendously help in finding the keywords that customers will actually use rather than words that they will hypothetically use.
Do not be narrow-minded in creating your keyword glossary. Consider the value that several different keywords and their variations will bring into your campaign. Limiting your keywords specifically to your business will also limit the opportunities that consumers will find you.