Mar 3, 2012
In the extremely competent web world where there is maximum visibility, the exposure is a must and every visit to the website matters, so it is important that the web content reaches the maximum number of viewers. While SEO for Google has been popular to some extent, another search engine, Bing, demands a different set of criteria to prioritize the web content location. Thus, Bing optimization has become essential to enhance one’s results.
The algorithm used by Bing is still being speculated, but there are some essential measures that can increase the probability of you site’s location by the search engine. The algorithm is perceived to be more precise and has different criteria for optimization. Backlinks carry less weight on the Bing, and the same applies to link spamming, which is acknowledged less by Bing, even if supreme quality and quantity are ensured. Inbound anchor text is given advantage over the quality of quantity of inbound links.
On-page factors also seem to make a difference but the exact difference between Google and Bing is controversial, so optimization for Bing must be done wit this this factor taken into consideration. Bing also pays attention to the authority of the site and favours older and tested sites. Age of the domain plays an important role with Bing.
Pagerank is of less importance with Bing, which means that sites with PR2 and PR1 also appear in the top ten results. Bing seems to have a delay in indexing of fresher sites and thus the inclination towards older and authoritative sites becomes apparent yet again.
Bing optimization is much more conducive to flash content when compared to its rivals. This is a positive aspect, as optimizing flash content for Google requires the use of HTML alternatives and can be quite cumbersome.
It’s possible to conclude that though the algorithm of Bing has not yet been decoded, and you still can undertake a few simple measures to optimize your site for Bing. Due to its relevance and authenticity, this search engine is gaining popularity and it would be a wise measure to optimize your web content for Bing.