Jan 23, 2012
Your sales web page should be impressive-looking and highlight the obvious benefits of your product or service. Your SEO/SEM campaigns should generate more visitors to your website. But depending on circumstances your sales volumes stay unpleasant. Why?
As usual it is caused by poor usability and navigation of the site. Imagine that your visitors have no idea how to navigate through your website, so they are unable to find ordering place and leave your page unsatisfied.
If your site consists of more that one page, navigation problem becomes the most crucial. This is the main reason for your visitor’s leaving to a competitor’s site.
If you optimize your website a user will be able to navigate quickly and even intuitively. Optimizing the web site requires special expertise if there are varied features used to create a greater impression. For instance, graphics modification can totally improve the speed of page loading.
David Stanley Redfern, a web marketer for more than 10 years, has designed over hundred site optimization methods to stimulate the conversion of users into paying clients. With the help of testing and feedback he has improved such techniques as enhancing website usability, compression page optimization, multimedia production and story board of shopping cart. His innovations were examined by independent third parties such as Marketing Sherpa, Marketing Experiments.com and Randfish (SEO Moz).
David Stanley Redfern can help you to find an approach to different web marketing strategies like Landing page design and testing, Google Web Optimizer testing, Google Local, Contextual advertising, Banner advertising and Retargeting. As a result, his clients have found out conversion increasing as their website becomes more visible to the search engines.
Among his current clients we can find law firms, real estate agencies, dental and medical practices, e-commerce companies, enterprise software developers and educational institutions.
David’s full service package, that helps to achieve better business results, include:
realizing your requirements and wishes through discussion sessions;
overviewing active strategies and campaigns in order to assure in their efficiency;
improvement of sales message;
designing and implementing a complete Web marketing strategy for best results;
monitoring of the actual results, analyzing them and suggesting appropriate redesign.
David Stanley Redfern is a friendly and approachable specialist in this field who always develops innovative strategies and produce good results.