Jul 14, 2012
Experienced webmasters already know that landing pages can be successfully used for PPC advertisements, promotional campaigns, mobile application downloads and so on. Optimization is aimed at boosting conversion, providing a better user experience and improving PPC quality scores.
These days Internet marketers can’t ignore mobile web use as the number of mobile devices keeps on growing around the world. That’s why webmasters should pay more attention to mobile traffic and the following tips should come in handy.
First of all a webmaster needs to make sure that this content is really available on a variety of mobile devices. One should keep in mind that such features as frames, Flash, plugins and PNG-24 images can’t be accessible for mobile devices. It would be better for webmasters to update their websites with mobile-friendly things including GIF, JPG, jQuery and HTML5.
Mobile web pages need to be lightweight or to be exact less than 20 KB to ensure a 5 second load. Moreover, scripts should be eliminated and only mobile-optimized images are allowed here while using CSS in place of pictures should also add more load speed.
One shouldn’t forget that mobile users are always goal-oriented guys; therefore web pages should include so called call-to-action task completion content displayed on the top. Mobile content needs to be brief so heading shouldn’t exceed 3-4 words. Being legible is another must-have thing here as mobile users can’t zoom. So webmasters should use an eye-friendly color palette and clearly visible text.
Furthermore webmasters shouldn’t forget about + character, going hand in hand with the country code as it makes possible for people outside the home country to access a mobile-optimized website. It’s also advisable to attach the phone # character to the link text to ensure transparency as well as easy verbal sharing.
Perhaps it’s impossible to please mobile users without being thumb-friendly. So this simply means that all necessary targets need to be clickable, excluding zooming. Of course, clickable targets including buttons, icons, links, form fields and other elements should be touch-friendly, thus ensuring easy surfing with thumbs and fingers.
It goes without saying, mobile landing page forms need to be short and non-required fields should be omitted. This will provide enough comfort to mobile users and give them no reasons to complain.
As mentioned above web pages especially optimized for mobile devices need to be action-compelling by nature. To put another way pages may include a number of tasks for users, for example, likes, links, video views, submission forms and so on. Though there may be lots of interactive elements, but they should have one objective.
So to make a brief conclusion one can stress that mobile optimization should mainly focus on fundamental things such as fast performance, convenient usability and rational compelling action. Certainly, a number of mobile-specific features such as click-to-call or geoIP are always welcome.