Feb 28, 2013

Brands Should Tackle Mobile Trends

Brands-Mobile Trends

Given the statistics for smartphone sales and tablet usage, it would be fair to conclude that there is a growing opportunity in tapping the SEO potential of the trend. Here are some of the search engine optimization opportunities to be considered in 2013.

First of all – the audience. According to the eConsultancy survey, 42 percent of younger customers in the United States, and 44 percent in the United Kingdom have previously made a purchase through their mobile.
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Feb 26, 2013

Panda Recovery, or a Fresh Start?

Panda Recovery

What came to be known as Google’s Panda Update has just turned two years old; the update has been a major overhaul of the SEO industry and a real turbulence for numerous site owners and SEO professionals across the world. Many of them panicked when their traffic suddenly showed drops, and ratings plummeted.

Thousands of Google Panda recovery stories emerged, some claiming a full recovery to pre-update levels, and others boasting partially recovery.
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Posted in category: Site Optimization 3 Comments Tags: , ,

Feb 24, 2013

Learn More about Offer Extensions

Offer Extensions

Google has recently presented its new kind of extensions – Offer ones, which allow AdWords advertisers to place their deal offers exactly below an ordinary Google Search advertisement. This new feature can be now seen only by users whose accounts have been already upgraded to Enhanced Campaigns. Otherwise, you’ll have to wait for some time. After clicking on any View Offer link, you’ll be taken to a landing page hosted by Google. There, you’ll have an opportunity to print out a discount or to save it for further usage. The number of advantages that Offer Extensions have is rather impressive, and we can’t underestimate them. Among the most important ones you can find the following:
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Posted in category: Linkbuilding 2 Comments Tags: , , , ,

Feb 22, 2013

Most Important Mobile Ad Extensions

Mobile Ad Extensions

The number of people using their mobiles for web-browsing is still growing, and as a result, it has a strong impact on the whole online marketing. Google has recently made some improvements to mobile advertising, and it became much easier for ordinary advertisers. Some time ago, Google advised to create separate campaigns, taking into account types of devices and locations. But it became too difficult and took much time, that’s why some changes had to be made, and as a result, Enhanced Campaigns appeared.
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Feb 20, 2013

Several Tips on Building Buyer Personas in B2B

Buyer Persona

B2B marketing is tightly connected to buyer (user) personas. They help marketers use digital technology to build effective content marketing campaigns. When it comes to SEO, building of buyer personas is also a must as it helps understand a potential customer, create right content, build effective campaign in social media, etc. Therefore B2B SEOs should know a lot about buyer personas.
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Feb 18, 2013

Search Engines: Trustworthy When It Comes to News

Search

Given the modern level of mobility of information, there are numerous sources people can get it from. However, not all of them are the same, differing by popularity, scope, auditory, and last but definitely not the least – trust. A recent study called 2013 Edelman Trust Barometer shows that in terms of trust search engines are ahead social media when it comes to news and information. Notably, consumers worldwide tend to put more trust in traditional media than in social media. Moreover, no information source dominates the media world as the most trusted, which suggests that the consumers verify the trustworthiness and accuracy of the data they receive from media.
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