Jan 19, 2013
Insights to data collection code and its customization are important when it comes to analyzing any process on the Web. Web analytics is crucial as it provides the fundamental data blocks needed for visitor segmentation. Sadly, customization is not free. Very often developers, publishers, and vendors are required for driving better insights. Because of that, web analysts have to make tough compromises between implementing web analytics code and making it better in order to support better insights. Here are several tips on driving better insights of a web analytics process.