Adwords

Mar 26, 2013

Google AdWords Policy on Adding Phone Numbers

Google AdWords Policy on Adding Phone Numbers

Google AdWords policy is changed towards phone numbers. Now, you will not be allowed to simply add them to your AdWords advertisement. There is a special call extensions feature created for this purpose. In addition, starting from April, Google will reject all ads which arrive with telephone numbers mentioned right in the text of an advertisement. Google posted a policy update for warning everyone, and the company expects adequate reactions and acceptance of the new rules.
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Feb 24, 2013

Learn More about Offer Extensions

Offer Extensions

Google has recently presented its new kind of extensions – Offer ones, which allow AdWords advertisers to place their deal offers exactly below an ordinary Google Search advertisement. This new feature can be now seen only by users whose accounts have been already upgraded to Enhanced Campaigns. Otherwise, you’ll have to wait for some time. After clicking on any View Offer link, you’ll be taken to a landing page hosted by Google. There, you’ll have an opportunity to print out a discount or to save it for further usage. The number of advantages that Offer Extensions have is rather impressive, and we can’t underestimate them. Among the most important ones you can find the following:
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Feb 22, 2013

Most Important Mobile Ad Extensions

Mobile Ad Extensions

The number of people using their mobiles for web-browsing is still growing, and as a result, it has a strong impact on the whole online marketing. Google has recently made some improvements to mobile advertising, and it became much easier for ordinary advertisers. Some time ago, Google advised to create separate campaigns, taking into account types of devices and locations. But it became too difficult and took much time, that’s why some changes had to be made, and as a result, Enhanced Campaigns appeared.
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Aug 7, 2012

Efficient Ways to Track Faults of AdWords Campaigns

AdWords Campaigns

One shouldn’t underestimate the constantly increasing complexity of AdWords, therefore it’s getting harder to succeed in online business. To increase chances of befitting from AdWords, Internet marketers should keep stick to several basic recommendations mentioned below. 
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Jun 20, 2012

Google Analytics Helps to Profit From AdWords

Google Analytics AdWords

It is hard to make the reality look like the client’s expectations, especially in case of web advertising. The customers think that Google AdWords will bring in return thousands of dollars without expenditure of time and efforts after several hours of learning how to use it. Though, the reality is a bit different from this image.
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Apr 30, 2012

Adwords: its new phrases and exact matches

Adwords: its new phrases and exact matches

Google reported its revenue of $10.65 billion in Q1 2012, slightly higher than its $10.58 income in Q4 2011. The search engine however claimed that average cost-per-click declined to approximately 12% in 2011’s first quarter and 6% in 2011’s fourth quarter. To increase the number of clicks, Google will update its Adwords match types.
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