Google AdWords

Nov 1, 2012

Bing Improves Its Ads Introducing Landing Pages by Match Type

Bing Ads

Bing is pushing the envelope to compete with Google. Bing Advertising and Bing Ads are also trying to do their best. As a result, the company has improved its Bing Ads, introducing a new feature: now, different landing pages can be specified by match type. The representatives of Bing are sure that the feature will make bid management on Bing more effective, enable tracking and help work with keywords at the level of match type. It is supposed that this improvement will help Bing Advertising be in line with Google AdWords. AdWords is the industry-standard product, and it is no wonder that Bing aims at reaching its level. To add, advertisers are able to simply import their campaigns from AdWords into Bing; that is a great step forward.
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Oct 24, 2012

Google to Tighten Its AdWords Policies for DKIs

Google AdWords

According to the representatives of Google, the search giant introduced several new updates to its AdWords service. One of these changes has to do with so-called DKIs, that is, keyword insertion in paid search ads. According to Google’s message, all DKIs should be written in line with all rules of spelling and grammar. The ad should be meaningful for the user.
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Sep 28, 2012

Welcome to the Cookie-Oriented Search World

Cookie-Oriented Search World

After the new AdWords feature, so-called AdWords Remarketing Lists for Search Ads (or RFSA), was introduced, all SEMs understood that search was about to undergo great changes. Let’s imagine that one does search for ‘little fuzzy mushrooms’ and comes across a mortgage company in search results! One may say that it is impossible as Google is punishing such ‘artificial’ search results. It was so in 2011. However, in 2012, Google decided to abandon such practice. What is wrong with Google? 
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Jun 16, 2012

How to Maximize your Video SEO

Video

Google updates to its search algorithm such as Panda and Penguin have made online videos and video-hosting sites rank higher in its search rankings. B2B or B2C marketers can tap into this major shift in video SEO by applying their SEO techniques for videos in titling, using tags and descriptions to the video, annotating, sharing, and repurposing textual content into videos.
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Jun 6, 2012

Keyword Categorization – the Stages to Success

Keyword Categorization

Researching the keywords is a great source of information upon the needs and desires of the users. Campaigns can be made highly effective and accurate with the use of categorized keywords. The very categorizing can, however, be somewhat tricky. As Google Adwords minds the relevance of the keywords to the content, building categories of diverse words is ineffective. One has to do categorization smartly, which will definitely take some time. The result will be rewarding.
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May 15, 2012

YouTube Offers a Fantastic Ambassador Program

YouTube Offers Ambassador Program

 

YouTube has just initiated an Ambassador program, including an Advertiser Playbook along with an incredible giveaway of up to $50 million in free Google AdWords. So practice tips and free money are expected to assist more businesses in getting into YouTube video advertising.
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