Nov 1, 2012
Bing is pushing the envelope to compete with Google. Bing Advertising and Bing Ads are also trying to do their best. As a result, the company has improved its Bing Ads, introducing a new feature: now, different landing pages can be specified by match type. The representatives of Bing are sure that the feature will make bid management on Bing more effective, enable tracking and help work with keywords at the level of match type. It is supposed that this improvement will help Bing Advertising be in line with Google AdWords. AdWords is the industry-standard product, and it is no wonder that Bing aims at reaching its level. To add, advertisers are able to simply import their campaigns from AdWords into Bing; that is a great step forward.