Apr 24, 2012
The importance of internal linking seems to be greatly overlooked and undervalued nowadays, though it can serve as a very effective tool for the search engine optimization (SEO). The thing is that it is possible to attain the same amount of “SEO value” by using either internal links that are created on particular high-value pages or inbound ones. Internal linking has many benefits and guarantees easy and convenient link equity flow throughout a website, besides, it is possible to channel link juice to the necessary landing pages, and also improve the position of some of the pages and make them get higher positions within the site structure. Besides, structuring the necessary text is much easier for internal links as compared with the inbound ones.