Oct 28, 2012
Larry Page, Google CEO, has announced what Google plans to do with ads in the Q3 earnings call. According to Page, Internet users do not want different experience on different devices, that is, mobile and desktop experiences should be the same. Consequently, Page has introduced an idea of combining mobile and desktop ads. This idea is very strange because it was Google that pushed website owners, advertisers, and SEOs to create user-friendly sites. It was Google that stated that about 75% of Internet users want sites to be mobile-friendly. However, Page has repeated the mantra one more time: there is no difference between those two experiences.