Mar 20, 2013
If you believe that PDF pages are not competitive enough to make it on the search rankings, we can prove you wrong. Google can actually list PDFs but prefers not to. PDFs do not have HTML tags which prevents them from being recognized by the search engines since the system is currently designed to read keywords. However, the search engines can recognize links attached.
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Feb 2, 2013
Although on-site SEO is rather technical with all discussions about HTML, it is important to small businesses. They tend to forget about on-site optimization, at all. The lack of on-site SEO leads to poor performance, losing search traffic and customers. The owners of small businesses do not know how to optimize their websites, despite the fact that the process requires more discipline, repetition, and time than knowledge. Here are four on-site optimization tasks every small business should do every month.
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Jan 13, 2013
Social media is a good platform for your business. But to use it correctly, you should take into account many factors and get your back covered. In order not to fail your PR campaign and drive your social media into high gear, you have to get acquainted with some useful SEO tips.
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Dec 23, 2012
Google has frequently been accused of constantly changing its policies and rules regarding search engine optimization. Its updates and modifications are not always favorably received by SEO experts. Big businesses and companies usually have the resources and experts to help them keep track of these changes and act accordingly. Small businesses, however, do not have this ability and they tend to give up on SEO altogether. Despite its perceived complexity and the constant changes, there are various aspects of SEO that have been in use for years. The following tips are considered to be applicable in small businesses today.
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Oct 12, 2012
Every SEO professional has to answer various questions of his/her clients. One of the most popular is about the metrics. The clients want to increase page rankings and PageRank, having no idea what they are talking about. They want to get more followers, more ‘likes,’ and +1, but they still do not know why this or that metric is valuable, why SEO people want to push this metric and turn the blind eye to another one. Of course, the clients are not to blame. They could have read an article about SEO issued in 2006, or just be misinformed by black-hat SEOs. So let’s talk metrics and see why some of them have no value.
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Aug 29, 2012
SEO is a complicated thing and there are many issues to consider before it becomes efficient. One of the main things a SEO expert has to know is how to choose appropriate keywords. Creating tags does not lead to adequate research process. There are many free tools to promote products like Google AdWords and avoiding them is a waste of possibilities. Longtail keywords (minimum three words) have the highest ranking in search engines. Longtail keywords might lead more relevant traffic to the resource and results might be better.
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