SEO

How to Create Website that Meets Customers’ Requirements

How Create Website

So you have created your company’s cool-looking website and you are now waiting for customers to visit it. But something went wrong and your site didn’t get as many visitors as you expected. So what was the problem, where was your mistake? 
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Some Insights into the Not-so-friendly Penguin Update

Google Penguin Update

Not all positive intentions can reap a good harvest. Such is what happened to Google’s rolling out of its latest algorithm, the Penguin Update. This is not the first time Google rolled out its algorithms as in the previous months, it released its Panda Update.

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Optimizing Online Content for Customers

Optimizing online content

It is not that Google and well-meaning SEO experts are lacking in advice, but some Internet marketing consultants and their clients persist in using gray hat and black hat SEO efforts that backfire in the form of penalties for violating Google’s Webmaster Guidelines.  The search engine’s updates have demonstrated its seriousness in identifying SEO tactics that inflate a website’s ranking at the expense of its quality.

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To Compare Countries as per Search Campaign: Mission Impossible

Compare Countries

It is impossible to compare one country to another in the question of efficiency of search campaigns. As the number of international offices is steadily increasing, it becomes more and more difficult to cope with inevitable rivalry. It also might be quite embarrassing when the workers’ performance in France is measured according to the experience of the German department. The question is whether international SEOs have to keep in mind the current situation in the particular market or not.
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SEO myths you should know

True or false

SEO rules have the tendency to change over time as everything changes in the world. That is why a lot of SEO myths appear from time to time. There are some of them.
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How to Maximize your Video SEO

Video

Google updates to its search algorithm such as Panda and Penguin have made online videos and video-hosting sites rank higher in its search rankings. B2B or B2C marketers can tap into this major shift in video SEO by applying their SEO techniques for videos in titling, using tags and descriptions to the video, annotating, sharing, and repurposing textual content into videos.
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