SEO

Optimization As a Concept

Optimization As Concept

Modern web is all about optimization; everything is optimized: links, content, design, strategies. Optimization seems to be such an empty term with no clear definition. How often do optimizers actually think what optimization means?
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The Effects of Google’s New Commenting System on Spam and Facebook

Google’s New Commenting System

Google will be launching a new third-party commenting system that will incorporate with Google Plus, the search engine’s web services and web search. The commenting system and other new Google products were discussed at the sidelines of a Google event called G-Saudi Arabia.
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Link Issues on Websites Affected by Google Penguin

Google Penguin

If you want your website to rank high in Google’s search results, remember that Google analyzes the type of websites linked to your source, the anchor text used by the linking websites, and the speed at which the sites linked to your site. Google’s algorithms will inevitably flag websites that have imbalanced anchor text or many fresh links. These websites suffered the most from Google’s Penguin, which limits web spam in Google searches coming from low-quality websites.
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Surprising Facts about Anchor Text in Internal Linking

Internal Linking Facts

Internal anchor texts, the links in a domain leading to pages within the same domain, are playing a more significant role in increasing search visibility than commonly thought. After living under the shadow of external links, internal links are now getting more attention because of a study on how websites use internal links.
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How to Develop An Effective Internal Link Structure

How to Develop An Effective Internal Link Structure

The importance of internal linking seems to be greatly overlooked and undervalued nowadays, though it can serve as a very effective tool for the search engine optimization (SEO). The thing is that it is possible to attain the same amount of “SEO value” by using either internal links that are created on particular high-value pages or inbound ones. Internal linking has many benefits and guarantees easy and convenient link equity flow throughout a website, besides, it is possible to channel link juice to the necessary landing pages, and also improve the position of some of the pages and make them get higher positions within the site structure. Besides, structuring the necessary text is much easier for internal links as compared with the inbound ones.
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The Importance of Keyword Clustering for Search Profitability

Keyword Clustering

Keyword clusters are groups of related words applicable to a website that users utilize in search engines. Each cluster has a primary keyword that represents the whole cluster and other keywords related to the primary keyword. A website’s keywords should ideally support each other such that a search for one cluster will positively affect the results of another group. When executed properly, keyword clustering will lead to a maximum search volume for keywords.
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