May 29, 2012
In fact, nobody denies that YouTube videos are likely to have a powerful impact on this year’s Presidential race. Moreover, this popular online video service appears to be an inevitable element of senate races, not to mention state-level ballot initiatives.
Active voters managed to defeat Issue 2 in Ohio in November 2011. It was the law aimed at restricting public workers’ collective bargaining rights. The campaign We Are Ohio made use of both political consulting and advertising agency The New Media Firm just to reach its goals. From the very beginning the agency put a great value on YouTube carrying out the campaign.