Jul 12, 2012
Panagiotis Kontogiannis, a freelancer from Greece and the Bulgarian SEO blog editor, gives a detailed explanation of the search engine optimization principals for newcomers. Google.gr is directed at determining what users look for by typing phrases, i.e. ‘keywords’. This search engine shows the sites it considers to be trustworthy and relevant. Nearly 85% of the world population use Google.gr when they need to find something in the Internet. If Google does not show what they want, it apparently means that it is not introduced into the virtual world.
If you type the word ‘farmer’, about 128.000 results will be found by the search engine, which signifies that there are 128.000 pages related to this word. Google uses a composite algorithm to determine the order of pages considered to be the best and most reliable. If a site is not shown in the first 2 pages, the chance users will find it is mainly 1%. According to the statistical data, the first page attracts about 70% of users and 30% also check the second one. Only experts searching for something definite usually look at the third page. So, if you launch a website with astonishing graphics and flash, it will not manage to draw attention of many users and therefore will bring no profit unless it is in the list of the first 20 search results.
When you plan to launch your own site, you should take into account 2 things such as quality content and links. Quality content is divided into 3 kinds: contemporary material, interpretation of the existing content and personal commentary demonstrating great knowledge. If you want to add supplementary value to your site and raise its status in the list of search results, you should use links from pages of a high rating. Social networks are also considered to be good sources of links. It is recommended that you use them in a small number. The process of search engine optimization is rather slow and results are primarily achieved in time.