Why Google Reviews Are Important

SEO Helps in Establishing Brand Awareness The term brand awareness is the level of brand recognition a target market has. It shows how familiar customers are with the products/services of a brand. One of the most important steps in marketing a product/service is by building brand awareness.

SEO Enhances User Experience (UX) Improving a website can provide a better user experience and there are different ways to do this. Some of these are delivering relevant information, photos/videos that support text, web pages that are easy to navigate and a mobile-friendly website. The abovementioned ways bring about a better user experience.

Companies and shops that have created a website to showcase their products/services would certainly like as many potential customers to find it. However, they should find a way for their website to land on top of search results. When viewers are able to search their products/services on Google, their webpage is displayed in either organic search results or Google paid ads.

If you are a blogger or running your own business, then you would know that getting a Google penalty on your website is one of the most significant setbacks that you can get. It can significantly drop your traffic, and today many websites get penalized for violating Google’s guidelines.

In this era, everything has gone online. We believe that the internet can solve all of our problems within the wink of an eye. Businesses always try to make sure that their product and services come first when the relevant keywords are searched about them.